Brexit Statement
23rd December 2020
Dear Customer
I had been intending to write to you to explain the measures that we have put in place to help you as we approach the end of the Brexit transition, but this weekend’s announcement from the Government of additional tiers and restrictions, along with news of temporarily closed borders, may be of greater immediate concern to many of our customers.
As a South-East based business, we can see first-hand the impact that the highest tier levels are having on local businesses and we have made changes to help where we can. For example by removing our minimum order value, by cutting prices on key ranges, and by running promotions on the products that really matter to you.
We know that the steps we have taken, including extending our range of biodegradable packaging, have allowed some customers to launch takeaway services. Many have built such a reputation for takeaway, that they now see this not just as a short-term measure to help them get through the coming months, but as a long-term profit centre for their businesses. If this is something you are considering, we are on hand to talk about how it could work for you, from the safety measures to put in place, to menu suggestions and the products that you need; we can also share ideas that can help you build a robust takeaway business.
It is, for many, an uncertain end to the year and that uncertainty is set to grow as we get closer to the end of the Brexit transition, with many customers asking how this will impact them. The simple and honest answer is that there will be disruption with or without a deal in place, but we are confident that our preparations are among the most advanced in the foodservice industry.
We have worked with our suppliers across the UK and Europe to undertake a thorough review of supply-chain transport infrastructure and are ready to respond to issues as they arise, including use of multiple ports. We are anticipating particular pressure on transport in the Kent area, but as a local business, we understand the pressure points and know how to effectively navigate Operation Stack.
As a specialist wholesaler, with a focus on provenance, we have long supported British producers and have a higher proportion of British and local produce than many rivals. We have also used our unique understanding of our customers and the products and services that they need, to build up extra supplies of products, with additional local storage of ambient and frozen products.
Where this is not possible, for example, with fresh, seasonal products that have to come from abroad, we are working with suppliers and customers to recommend alternative products that enhance menus with a seasonal feel. If you would like more information on the steps that you can take, for example, working with us to simplify your menu or tips for making the best of Brexit, please contact your Account Manager or our Telesales Department, who are on hand and happy to help. If tariffs become applicable, we will work with you to ensure that these are transparent in how they are applied, and hopefully be able to direct you to tariff-free British alternatives.
Thank you for supporting us in the past year, and I can assure you that we will be on hand to support you in the tough times ahead. If you have any questions, please do not hesitate to get in touch with your normal contact or our Telesales Department.
And finally, after such a difficult year, I would like to take this opportunity to wish you a very happy Christmas from everyone at kff.
Yours sincerely
Phillip White
Managing Director
